Optimization – personalization, real time profiling, predictive profiling, AB testing and measuring ROI based on revenue or engagement analytics are fundamental to driving Sitecore and marketing ROI. The connected customer expects a context driven experience, and the savvy digital marketer knows he or she needs tools to optimize the on-site experience to maximize conversions.
But, how do you start? How can you enjoy low-hanging-fruit business outcomes without running a massive project in terms of cost and duration? The answer Lies in P.I.E.
P – The potential to drive revenue.
I – The importance of segment size.
E – The ease of implementation.
Click the image below to listen to a 20 minute overview of the steps you need to take to really make Sitecore drive optimization and revenue positive outcomes! The overview is designed to help you get “needle-shifting” outcomes in terms of business, so you can start your Sitecore optimization process quickly and efficiently.